Health experts recommend consumption of pickles, though in moderation. Pickles contain potassium, vinegar, and sodium, it prevents muscles from cramping and helps in boosting performance. Another product category “packed pickle juice” became popular among sportsmen all over the world. In April 2018, The Pickle Juice Company (TPJC), introduced a sports drink especially for female athletes and they also organized the Pickle Juice Pro Cycling Team to support sportswomen.  

Pickle business is among old business in India. Although, pickles are very commonly made in Indian homes, it’s more of a homemade product. Groups in form of Self Help or small-scale industries have been contributing to the industry by maintaining the rich old taste of homemade pickles. With time business has become scalable as less population is interested in making pickles at homes.  

   Products

Pickles are prepared in 3 types:

• Fruit
• Vegetable
• Meat & Seafood

Fruits : Mangoes, pears, olives, grapes, apples, peaches, currants, plums, jackfruit, and tomatoes are some of the commonly pickled fruits around the world.

Vegetables : Olives, cabbage, chili, carrot, cucumbers, bell peppers, cauliflower, green beans, Jalapeños, Garlic Pickle, Bamboo Shoot , Coconut

Meat & Seafood : Mutton, chicken, pork, prawn, and dry fish pickles being the most popular ones

Fruit segment dominated the packed pickles market with a share of more than 45.0% in 2019. Mangoes, pears, olives, grapes, apples, peaches, currants, plums, and tomatoes are some of the commonly pickled fruits around the world. Unripe fruits lend a distinctive taste and texture and are therefore popular among consumers.

Distribution

Hotels, Restaurants, Direct, Wholesale, Online, Supermarkets, Hyper Markets, Local Stores. For online mode depending on Target audience different portals are there.

Packaging

Mostly pickles are packaged in Ceramic Jar, Glass, Plastic, Pouches. Ceramic Jars are most traditional way of packaging the pickles.

Packed pickles preserved in Ceramic and Glass jars provide better protection from sunlight and reduce the probability of the material reacting with preservatives and pickle produced acids. 

Pack size of pickle are sold in variation from 2 Grams to 5 Kg.

Market Price comparison per KG

Pickle	A	B	C	D	E
Mangoes	200	140	228	500	700
Jackfruit	500	560	450	735	800
Tomatoes	500	550	350	625	150
Bamboo Shoot	1400	950	600
Mutton	1000	1750
Chicken(bone+bone less)	1000	1400	1200
Dry fish, Prawn	500	1300	1400
Prices are in INR may vary with Year, Season, and locations

Pickle Rates in INR

Investment

Machines (for medium setup and not home): Pounding Machine, Veg Dehydrator, Cooking Arrangements, Grinder, pickle mixer, weighing scale, utensils etc. Investment varies from 60 K to 6L depending on size and automation.

Area : approx. 700 to 1200 Sq ft (Small to Medium)

Recurring Expenses: Raw Materials, Distribution, Salaries, Rent, water, Electricity, Certifications, Misc.